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Now streaming on-demand  |  Register now!

The FREE training event built for growing business leaders.

Steal top plays from winning teams. At Playbook, learn to lead, manage, systemize, and scale—all while building an incredible culture and getting more operationally efficient than ever.

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The Giving Keys employs those transitioning out of homelessness to make jewelry out of repurposed keys.
Caitlin Crosby
Founder & CEO, The Giving Keys
PandaDoc is an e-signature web and mobile application for creating, sharing, and tracking documents online.
Mikita Mikado
Co-Founder & CEO, PandaDoc
The Cupcake Collection is a Nashville-based cupcake shop shipping its sweet treats around the country.
Mignon Francois
Founder & CEO, The Cupcake Collection
Little Spoon is the fastest growing DTC children’s food and nutrition company reinventing the way we do baby food.
Lisa Barnett
Co-Founder, President & CMO, Little Spoon
Entrepreneur Life Global helps business owners become more productive and profitable.
Connie S. Falls
Founder & CEO, Entrepreneur Life Global
Founders Organization gives business owners tools to unlock the next level of profit, wealth, and freedom.
Candy Valentino
Founder & CEO, Founders Organization
Founder & CEO of Trainual. Author of The Business Playbook. Host of Organize Chaos.
Chris Ronzio
Founder & CEO, Trainual
CMO & Co-Founder of Trainual. Adventure Athlete & Host of The Stokecast. Singer/Songwriter.
Jonathan Ronzio
CMO & Co-Founder, Trainual
37signals makes Basecamp and HEY.
Jason Fried
Co-Founder and CEO of Basecamp, Hey, and 37 Signals. Co-author of Rework.
With Hubspot, grow traffic, convert leads, close deals, and turn customers into promoters.
Dan Tyre
Executive, Hubspot
Liquid Death is a canned water company on a mission to kill plastic pollution.
Natalie Dao
Director of People, Liquid Death
Sessions
9 – 9:10 AM

Welcome

We're so excited you're joining us!

Chris Ronzio
Founder & CEO, Trainual

Jonathan Ronzio

CMO & Founding Partner, Trainual

9:10 – 10:10 AM

Running the Business

From the track to the board room, this brother and sister duo know how to strike gold. And over here at Trainual, we believe that how you train in life is how you run your business. Hear how Allyson and Wes Felix have made the transition from athletes to business owners at Saysh, a lifestyle sneaker brand designed for and by women.

Allyson Felix

Co-Founder & President, Saysh

Wes Felix

Co-Founder & CEO at Saysh and Founder & Managing Partner at EVOLVE

10:15 – 10:55 AM

Marketing your mission and personal brand

If you don’t stand for something, you’ll fall for anything. Heard that one before? Well, the same goes for your business. A clear and heartfelt mission is what makes people believe in your product or service — and that’s exactly what Caitlin and her team have developed at The Giving Keys. Listen as we unpack their brand story and dig into how Caitlin’s personal brand is fueling growth for the business, too.

Caitlin Crosby
Founder & CEO, The Giving Keys

11 – 11:40 AM

Frictionless sales and operational success

So, you have the right people in place, but your processes…? Not so much. And that can cause bottlenecks in your business, making it difficult to hand off tasks and almost impossible to achieve the same results over and over again. In this session, learn how Mikita Mikado, co-founder and CEO of PandaDoc, turned his e-signature SaaS company into a self-sustaining operation thanks to some smart process planning.

Mikita Mikado
Co-Founder and CEO, PandaDoc

11:40 am – 12:15 PM

Lunch Break

Take a well-deserved lunch break and prepare to hear from more incredible speakers!

12:15 – 12:55 pm

Cooking up a winning company culture

There’s a balance between keeping your employees happy at work and making sure that things are getting done the right way. Both of these are key to retaining employees and actually being able to do things at scale. In this panel, meet the people behind two fast-growing companies, and learn how they trained their teams and built long-lasting company culture along the way.

Mignon Francois
Founder & CEO, The Cupcake Collection

Natalie Dao
Director of People, Liquid Death

1 – 1:40 pm

How to get out of your team’s way

Delegation is an art form. It starts with hiring — you need to have the right people in the right roles. And once you have that, you need to trust them do their thing. No micromanaging, no red tape — just let them show you what they’ve got! Join us as we dig into how you may be inhibiting your team’s success with co-founder and CEO of Basecamp, Hey, and 37 Signals, Jason Fried.

Jason Fried
Co-Founder and CEO of Basecamp, Hey, and 37 Signals.

1:45 – 2:25 pm

Marketing innovation that builds buzz

How do you stay innovative when marketing your business? And how do you turn customers into passionate, raving fans? In this session, we’ll break down the tactics that Lisa Barnett, co-founder, president and CMO of Little Spoon, used to generate buzz and captivate an audience that keeps coming back for more — baby food, that is. You’ll walk away inspired to apply her mastery to your own business.

Lisa Barnett
Co-Founder, President and CMO, Little Spoon

2:30 – 3:30 pm

Live Q&A with Seth Godin

Seth Godin. No intro needed. But hey, let’s do it anyway. Seth’s the mastermind behind 20 best-selling books like “Tribes” and “Purple Cow,” and he’s created the altMBA, a 31-day online workshop designed for high-performing individuals who want to level up and lead. He’s also written ebooks, given TED talks, and pioneered ethical online direct marketing, which is now a $30B a year industry. Because of his influential work, Seth is a part of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, AND the Marketing Hall of Fame. He’s known around the world as a marketing master and we want to take a deep dive into his story — live!

Seth Godin
Founder of the Carbon Almanac, blogger, entrepreneur and author

9:10 – 9:40 AM

Trainual Annual Product Announcement

Trainual Founder and CEO, Chris Ronzio will give a special update with commentary on the state of small business, plus exciting new updates for the Trainual product.

Chris Ronzio
Founder & CEO, Chris Ronzio

9:40 AM – 10:10 AM

This is How You Do It

Join us for a Live Q&A with the Grammy nominated legend himself, Montell Jordan. We'll talk about what he's been up to lately and the awesome creative campaign we ran with him last year.

Montell Jordan

Grammy Nominated Recording Artist and #1 Songwriter, Pastor, Author

10:15 – 10:55 AM

Leveling up your biz

Two back-to-back sessions where we unpack top tips from our favorite business consultants, Candy Valentino and Connie S. Falls! If you ever wanted to learn how to experience more profitability, productivity, and freedom inside your business, these are the sessions for you.

Candy Valentino
Founder & CEO, Founders Organization

Connie S. Falls
Founder & CEO, Entrepreneur Life Global

11 am – 12 pM

Extreme home makeover — Trainual edition

How do you roll your processes and policies out to your team in an awesome, exiting, and effective way? In this session, join Trainual Customer Success Manager, Rachel, as she completely makes over a customer account — LIVE! We're talking full renovation with all of our best practices and top tips to totally maximize your Trainual account. Then, our Senior Success Coach, Shawn will share a special announcement and new offering for our customer community. This is one session you're not going to want to miss!

Pssst... if you want your own Trainual account to be the one we walk through live, apply here!

Rachel Astori
Customer Success Manager, Trainual

Shawn Jensen
Senior Success Coach, Trainual

12 – 12:35 pM

Lunch Break

Take a well-deserved lunch break and prepare to hear from more incredible speakers!

12:35 – 1:10 pm

Organize Chaos Podcast — Live!

Join Organize Chaos podcast host, Chris Ronzio as he chats with speaker, author, adviser, mentor, investor, board member, and all around Hubspot Legend, Dan Tyre!

Chris Ronzio
Founder & CEO, Trainual

Dan Tyre
Executive, Hubspot

1:15 – 1:25 pm

Meet this year's Trainual Top 20!

Our Trainual Top Customer awards are back! Tune in to see who’s been perfecting processes and killing their content this year.

1:25 – 2:25 pm

Live Q&A with Alli Webb

How did Alli Webb scale Drybar to 150+ locations and a product line that she sold for $255M? We'll dig into this and more during a fireside chat.

Alli Webb

N.Y. Times Bestselling Author, Canopy President and Co-Founder of Drybar, Squeeze and Becket + Quill

BELIEVE THE hype

People are raving about past Playbook events.
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register

Not only is the event free, but all attendees have a chance to win:

$200 of water and swag from Liquid Death Mountain Water
1 gift card for Little Spoon organic baby food
1 gift card (+ a discount for everyone) to The Giving Keys jewelry
1 box of delectable treats from The Cupcake Collection
Plus a book bundle including: Rework, The Business Playbook, Running Remote, and Process!